Category : Miscellaneous
Visual design of materials/elements not listed in the other categories. Excludes any entries submitted in any other category.
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Name:
Breanne Seymour (Saskatoon)
Organisation:
MGM Communications
Title:
Face-Not-Your-Butt Christmas Card
Credits:
Art Director: Breanne Seymour
Copywriter: Jenna Hlady
Client:
MGM Communications
Client’s Business:
Advertising
Rationale:
Every party may have a pooper, but every office party has that one person whose pooper ends up on the photocopier (probably after one too many Christmas cocktails). Playing off of this well-known anecdote, we wanted to encourage clients to celebrate the season by utilizing the office equipment every employee loves to hate in a more creative and festive fashion. By providing a few choice examples and a die-cut beard as a starter prop, this print card begged for interaction and memory making, sans “butts.”
Name:
Brian Ohlmann (Saskatoon)
Organisation:
MGM Communications
Title:
Stock-in Stuffer Christmas Card
Credits:
Art Director: Brian Ohlmann
Copywriter: Drew Sebesteny
Client:
MGM Communications
Client’s Business:
Advertising
Rationale:
Thanks, iStock, for ruining photo budgets everywhere. MGM decided to roll with the punches and send tribute to cheap stock photos by sending them to our clients at Christmas (with a slight twist). Recipients were encouraged to pull out their phones, line up a head and upload their shots via social media to share the good times.
Name:
Natalie Mitchell (Regina)
Organisation:
Title:
Saskatchewan Legislative Building 100th Anniversary
Credits:
Natalie Mitchell – Art direction, design and illustration
Erik Norbraten/Arcas Advertising – Creative direction
Client:
Saskatchewan Ministry of Education
Client’s Business:
Provincial Education
Printer:
PrintWest
Rationale:
To celebrate the Saskatchewan Legislative Building's 100th Anniversary, the Saskatchewan Ministry of Education wanted an innovative and engaging piece to teach grade 5 students in the province about the building and its history.
A fully illustrated, graphic maquette of the Legislative Building was created from original architectural drawings. The die, design and construction of the model is completely original. The students could then punch out and build the model for themselves. It's interactive and coincided with other lessons in the unit on the Legislative Building and its history.
A fully illustrated, graphic maquette of the Legislative Building was created from original architectural drawings. The die, design and construction of the model is completely original. The students could then punch out and build the model for themselves. It's interactive and coincided with other lessons in the unit on the Legislative Building and its history.
Name:
Tim Neal (Saskatoon)
Organisation:
Tap Communications
Title:
Summer of Swag – T-shirts
Credits:
Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)
Client:
Synergy Credit Union
Client’s Business:
Financial
Rationale:
THE CHALLENGE: What’s “cool” to basically an entire population?
THE BRIEF: Develop a free branded item that would be delivered within non-traditional campaign. More focus on a younger demographic – which means avoiding obvious corporate statements and branding.
THE DELIVERY: With a general theme of “Synergy Likes to Share” – and a summer tour was born! The tour covered local events throughout the client’s territory, and staff gave away prizes, including popsicles.The main focus for the “free stuff” was the irreverent visuals which included little to no corporate branding. The corporate colour scheme and campaign visuals were all that was needed to make these pieces wearable by the general public. This component helped the Summer of Swag become one of the most successful campaigns in Synergy’s history.
THE BRIEF: Develop a free branded item that would be delivered within non-traditional campaign. More focus on a younger demographic – which means avoiding obvious corporate statements and branding.
THE DELIVERY: With a general theme of “Synergy Likes to Share” – and a summer tour was born! The tour covered local events throughout the client’s territory, and staff gave away prizes, including popsicles.The main focus for the “free stuff” was the irreverent visuals which included little to no corporate branding. The corporate colour scheme and campaign visuals were all that was needed to make these pieces wearable by the general public. This component helped the Summer of Swag become one of the most successful campaigns in Synergy’s history.
Name:
Chad Hein (Saskatoon)
Organisation:
The Marketing Den
Title:
HCC Direct Mail
Credits:
Copywriter: Dana Olafson
Client:
SaskTel
Client’s Business:
Telecommunications
Rationale:
SaskTel offers a solution called Hosted Contact Centre that helps businesses do a better job of handling customer communications. This direct mail piece was targeted at a difficult to reach audience: business owners. A unique piece was created to elicit the overwhelmed feeling that business owners feel when they are bombarded with customer communications, and it included a custom made USB key with entertaining videos explaining the benefits of Hosted Contact Centre. The piece was novel, engaging, and provided value to the customer with a custom USB key.
Name:
Shane Ostrander (Saskatoon)
Organisation:
The Marketing Den
Title:
Business Calling Features Direct Mail
Credits:
Copywriter: Dana Olafson
Client:
SaskTel
Client’s Business:
Telecommunications
Rationale:
SaskTel wanted to reach their existing business customers to let them know about 10 calling features that would help them be more efficient handling phone calls. The challenge was creating a mail piece that would be noticed and passed to key decision makers that would be interested in the services. A voice recorded mail piece was made that reminded business owners of the frustrations their customers can have when they are unable to get a hold of them. The piece asked the question, "sound familiar?" to invoke the reader to open the message where they are surprised by the video recording. This was designed to spark a conversation within an office around features that are normally overlooked and to create a buying decision.
Name:
Laila Haus (Regina)
Organisation:
Phoenix Group Advertising
Title:
Global Ag Risk Communication
Credits:
Designer: Gillian Meyer
Writer/Creative Director: David Bellerive
Client:
Global Ag Risk Solutions
Client’s Business:
Insurance
Rationale:
Introduce producers to the new idea of Production Cost Insurance from Global Ag Risk Solutions