Category : Photography
Best execution of photography delivered through a Design or Advertising medium.
< Back to Categories
Name:
Deborah Clague (Saskatoon)
Title:
Go!
Credits:
Photographers: Tom Bartlett, Candace Epp, David Stobbe
Art/Creative Director: Deborah Clague
Client:
SIAST
Client’s Business:
Education
Printer:
Mister Print
Rationale:
The Saskatchewan Institute of Applied Science and Technology (SIAST) is one of the province’s leaders in post-secondary
education.
The annual Preview portrays SIAST an an appealing post-secondary destination and showcases the key messages of: breadth of academic program choice; hands-on learning environment; short program length; developing job-ready skills; labour market demand for SIAST graduates; and, knowledgeable faculty. As well, the Preview includes an introduction to the variety of academic and other support services that add value to a SIAST education. Photography played a big part in depicting the SIAST environment. All photos in the publication feature SIAST students and staff.
This piece previously won an IABC Goldquill Award of Excellence.
education.
The annual Preview portrays SIAST an an appealing post-secondary destination and showcases the key messages of: breadth of academic program choice; hands-on learning environment; short program length; developing job-ready skills; labour market demand for SIAST graduates; and, knowledgeable faculty. As well, the Preview includes an introduction to the variety of academic and other support services that add value to a SIAST education. Photography played a big part in depicting the SIAST environment. All photos in the publication feature SIAST students and staff.
This piece previously won an IABC Goldquill Award of Excellence.
Name:
Brian Kachur (Saskatoon)
Organisation:
University of Saskatchewan
Title:
SWNA post-secondary insert ad
Credits:
Brian Kachur (lead designer)
Client:
University of Saskatchewan
Client’s Business:
Post-secondary education
Rationale:
Each year the Saskatchewan Weekly Newspaper Association includes a special insert on higher education in over 50 of their member newspapers. Typical ads include higher education institutions listing everything that is great about them. This year, the U of S decided to do something different.
We know from social media monitoring that the popularity of Instagram among older teens is on the rise. This group also happens to be an important target audience for us. So this year we replaced our words with images and used photography to show the diversity, research and social activities that happen at the U of S. Where possible, photos were used from Instagram. An Instagram filter was created in Photoshop and applied to additional images, to give them a consistent look.
The overall look of the ad is something our target audience recognized immediately, and the unique use of photography made us stand out from our competitors in the supplement. It was so well received that we are continuing to use this creative concept going forward, especially for student recruitment.
We know from social media monitoring that the popularity of Instagram among older teens is on the rise. This group also happens to be an important target audience for us. So this year we replaced our words with images and used photography to show the diversity, research and social activities that happen at the U of S. Where possible, photos were used from Instagram. An Instagram filter was created in Photoshop and applied to additional images, to give them a consistent look.
The overall look of the ad is something our target audience recognized immediately, and the unique use of photography made us stand out from our competitors in the supplement. It was so well received that we are continuing to use this creative concept going forward, especially for student recruitment.
Name:
Hal Schrenk (Saskatoon)
Organisation:
Hal Schrenk Graphic Design
Title:
All Kinds of Crazy
Credits:
Creative Director / Album Package Design: Hal Schrenk, Photography: Matt Smith, Assistant: Derek Mortensen, Wardrobe Consultant: Maygen Kardash, Make-up: Loriann Zuzak, Hair Stylist: Ashley Prevost, Location Scout: Larry Solheim, Musical Instruments: Village Guitars
Client:
Codie Prevost
Client’s Business:
Entertainer
Printer:
Oasis
Rationale:
This “All Kinds of Crazy” photoshoot came together in less than 48 frantic hours. One evening I googled “circus” and contacted the first person on the site. It turned out that very circus was travelling though my town that weekend. I quickly assembled a team and by luck and chance everything worked out. We only had one hour to photograph a massive shot list with three costume changes and several different circus performers. In any photo shot you sorta bookmark each keeper shot in your mind and move on, hoping to get about a half dozen great shots by the end of it all. Up until the elephants Matt and I had been talking closely about each shot, blocking and lighting as we went, but we knew the elephants would be a completely different experience. The trainer informed me we only had five minutes with the beasts and only one circus trick. I had the elephants enter from behind Codie so he wouldn’t freak-out. At that point Matt leaned over and said ”how do want to approach this?” I said “Just keep shooting”... The trainer laid out peanuts around Codie and they sniffed him and drooled on him for a couple of minutes. Their groping trunks almost lifted him completely off the stool he was on several times. Through it all Codie remained pretty calm.... there was only a couple times when I saw a bit of fear in his eyes. Once the Elephants were comfortable and in position the trainer called out the trick and Matt rattled off some shots. When elephants touched the ground Matt gave me that smile and I knew we had captured “the keeper”.
There’s a lot you can do these days with Photoshop. I’ve altered entire scenes and created strange new worlds, but for this shot I wanted it to be real and I was fortunate enough the have good luck and the team that could pull it off. Photoshop was only used to develop the image and add crop to the shot. Nothing beats the real thing... or a great story.
To hear the CBC interview visit: bit.ly/2realelephants
There’s a lot you can do these days with Photoshop. I’ve altered entire scenes and created strange new worlds, but for this shot I wanted it to be real and I was fortunate enough the have good luck and the team that could pull it off. Photoshop was only used to develop the image and add crop to the shot. Nothing beats the real thing... or a great story.
To hear the CBC interview visit: bit.ly/2realelephants
Project Link: