Category : Outdoor
Outdoor, large format purchased media single or series. Examples include: Billboards, Posters, Transit shelters, Digital billboards, Exterior transit, Murals, etc.
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Name:
Brian Ohlmann (Saskatoon)
Organisation:
MGM Communications
Title:
The Uninvited
Credits:
Art Director: Brian Ohlmann
Copywriter: Drew Sebesteny
Client:
Persephone Theatre
Client’s Business:
Entertainment
Rationale:
To promote the high-end wine and cuisine found exclusively at the Taste of the Arts fundraiser, we developed this poster campaign to showcase the types of food and beverages that were left at home to commiserate. Posters were placed in businesses and on windows at the Persephone Theatre.
Name:
Matty O'Connell (Regina)
Organisation:
Look Matters
Title:
EPRA SK - Boom Box Bus
Credits:
Creative Direction: Matty O'Connell and Greg Moore
Art Direction: Josh Koester
Client:
EPRA Saskatchewan
Client’s Business:
Electronic Products Recycling Association
Rationale:
Electronic Products Recycling Association (EPRA) Saskatchewan is the only government approved electronic recycler in the province. Having lived under a different and well established brand (SWEEP), EPRA Saskatchewan wanted help to continue to get the message across about e-recycling, but this time have it associated with EPRA Saskatchewan.
Enter the Boom Box Bus. Rolling around the streets of Regina and Saskatoon with more bass than a New York Symphony, the bus has seen rave reviews from people across the province. This EPRA Saskatchewan execution has seen incredible organic growth through social gaining a wide reach across the province, spreading the brand of EPRA Saskatchewan and the cause of e-recycling. By blending art with strategy, the #BoomBoxBus is a perfect example of the kind of advertising the world wants more of!
Enter the Boom Box Bus. Rolling around the streets of Regina and Saskatoon with more bass than a New York Symphony, the bus has seen rave reviews from people across the province. This EPRA Saskatchewan execution has seen incredible organic growth through social gaining a wide reach across the province, spreading the brand of EPRA Saskatchewan and the cause of e-recycling. By blending art with strategy, the #BoomBoxBus is a perfect example of the kind of advertising the world wants more of!
Name:
Steven Safruik (Regina)
Organisation:
Bravo Tango Advertising
Title:
Golf's Steak House - Outdoor
Credits:
Design: Bravo Tango Advertising - Evan Wiebe
Client:
Golf's Steak House
Client’s Business:
Restaurant
Rationale:
Golf’s steakhouse approached Bravo Tango with a simple request: help us stand above our competitors. We led Golf’s through a strategic planning session, and determined that their competitive advantage lies in their grilling method – they are the only steakhouse in Regina to use charcoal! Using outdoor, we told their story – Golf’s uses charcoal, and that is why their steaks taste better. In addition, Golf’s wanted to refresh their somewhat dated branding. Bravo Tango developed a fresh identity, including the new tagline “Charcoal Makes it Better”. The resulting series of outdoor uses a bold font and clever plays on the word Coal to communicate Golf’s tasty advantage.
Name:
Giles Woodward (Saskatoon)
Organisation:
Kinetic Advertising
Title:
Volvo Yoga
Credits:
Account Manager - Anthony Thoen,
Creative Director – Giles Woodward,
Art Director – Taylor Pfeifer,
Production Artist – Jamie Tremblay,
Copywriter – Kati Phillips
Client:
Vaughn Wyant Automotive Group
Client’s Business:
Automotive Sales
Rationale:
Research indicates that Volvo’s local demographic aligns with a particular lifestyle. Targeting socially conscious professionals with disposable income, we decided to spell Volvo using real yoga poses that naturally resemble letterforms.
Due to budget and time constraints, location photography was not an option. Observing Volvo's national brand standards, we were able to manipulate and alter stock images to relay the message.
Due to budget and time constraints, location photography was not an option. Observing Volvo's national brand standards, we were able to manipulate and alter stock images to relay the message.