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Category : Web Advertisement

Single or Series for a paid online media insertion. Examples include: Banner/Pop-ups/Pop-unders/Floating/Expanding ads, Trick banners, Interstitial ads, Social media marketing, Mobile Advertising, Email Advertising.

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MarketingDen - Value of Water/World Water Day Detail
Name:
Jodette Lerner (Saskatoon)
Organisation:
The Marketing Den
Title:
Value of Water/World Water Day
Credits:
Copywriter: Traci Lowe
Client:
SaskWater
Client’s Business:
Water Utility Service Provider
Rationale:

SaskWater’s goal is to help Saskatchewan's residents understand the true value of water as a part of their commitment to ensure that high quality water continues to flow today and well into the future. The World Water Day / Value of Water online campaigns were part of larger campaigns developed to help raise awareness of water conservation and encourage people to celebrate World Water Day on March 22. World Water Day is an International day that is set aside around the globe to acknowledge the value of water and encourage people to help conserve one of our most valuable resources. The Value of Water campaign was developed to continue to raise awareness and promote the importance of safe, reliable water after March 22.

Links:
Link One
Link Two

Project Link:
http://gw.marketingden.com/saskwater/WWD2014/bannerads.html http://gw.marketingden.com/saskwater/TVI
Kinetic - Clean Up Your Act Detail
Name:
Giles Woodward (Saskatoon)
Organisation:
Kinetic Advertising
Title:
Clean Up Your Act
Credits:
Account Manager – Taryn Czemeres, Creative Director – Giles Woodward, Art Director – Graeme Zirk, Developer – Dakoda Larlham, Copywriter – Kati Phillips
Client:
Vaughn Wyant Automotive Group
Client’s Business:
Automotive Sales
Rationale:
The Clean Up Your Act campaign was inspired by Audi’s national brand messaging that diesel is “no longer dirty”. We positioned the brand and its diesel models as environmentally friendly by using the vehicle as a “cleaning tool” to remove smog and reveal a lush, green landscape.

The user interacts with the online advertisement by controlling the swipe direction, therefore guiding the vehicle and controlling the progression of the advertisement. The call to action, “Clean Up Your Act” encourages the audience to evaluate the impact of their carbon footprint and consider an Audi TDi diesel vehicle as a green alternative.
Project Link:
http://cleanup.un-branded.ca/online