Category - Microsite

Campaign-specific website directly related to a homepage. Examples include: Contests, Special promotions. May be time limited. Excludes entries submitted in the Website category.

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Name:

Tim Neal (Saskatoon)

Organisation:

Tap Communications

Title:

Exact Approximate – Microsite

Credits:

Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)

Client:

Saskatoon Public Library

Client’s Business:

Public Service

Printer:

Andrew Scott - Programmer

Rationale:

THE CHALLENGE: Develop a campaign specific adaptable microsite.

THE BRIEF: The microsite will be viewed predominantly on a mobile device. Ensure the layout works well as an adaptable website.

THE DELIVERY: The advertising materials all pointed to a microsite, which needed to work well on mobile devices. The viewers were in pubs and coffee shops or walking around in public spaces, and when they saw the advertising they would be tempted to take a quick look. With this in mind, we designed the site to work quickly, deliver bonus content, and retain the aesthetic of the overall campaign.

Project Link:

http://www.splthebeans.ca

Name:

Tim Neal (Saskatoon)

Organisation:

Tap Communications

Title:

Summer of Swag – Microsite

Credits:

Tim Neal (Creative Director) David Melashenko (Art Director) Pamela Cradock (Copywriter) Rebecca Harbin (Designer)

Client:

Synergy Credit Union

Client’s Business:

Financial

Rationale:

THE CHALLENGE: What’s “cool” to basically an entire population?
THE BRIEF: Develop a non-traditional campaign to reach people during the summer months when there would be fewer people at home and more on the go. Focus was placed on online and electronic mediums to reach a younger market.
THE DELIVERY: The client hit gold by pairing the highly irreverent visuals with a demonstrative slogan (“Synergy Likes to Share”) and then using a fairly new (at the time) and innovative website delivery (parallax scrolling). This component helped the Summer of Swag become one of the most successful campaigns in Synergy’s history.

Project Link:

http://summerofswag.com/

Name:

Dean Sobchishin (Saskatoon)

Organisation:

The Marketing Den

Title:

Think Fast

Credits:

Interactive Director: Dean Sobchishin, Art Director: Shane Ostrander, ?Copywriter: Dana Olafson

Client:

SaskTel

Client’s Business:

Telecommunications

Rationale:

SaskTel has the fastest and most advanced wireline and wireless networks in Saskatchewan. In an effort to promote the speed of their networks in a fun and engaging way, The Marketing Den developed the Think Fast game. Programmed in-house, Think Fast was a matching game similar to Lumosity. Players tested their speed and reaction time for a chance to win the grand prize of $4,000. In total, there were over 11,500 plays over the seven-week campaign period—445% above target.

Project Link:

http://www.marketingden.com/thinkfast/

Name:

Laila Haus (Regina)

Organisation:

Phoenix Group Advertising

Title:

ThinkSask.ca

Credits:

Design/Art Direction: Ryan Dowdeswell Writing/Creative Direction: David Bellerive Interactive: Oh! Media

Client:

Ministry of the Economy/Tourism Saskatchewan

Client’s Business:

Government

Rationale:

A campaign landing page and portal attracting new residents, investors and visitors to the province. The website provides an introduction to the province along with highlights and access to in-depth information.

Project Link:

http://thinksask.ca/

Category : Microsite

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