Category : Brochure / Catalogue / Book / Booklet
Multi-page layout for a product(s), exhibition(s), service(s), publisher(s), institution(s). Single or Series.
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Name:
Deborah Clague (Saskatoon)
Title:
Go!
Credits:
Photographers: Tom Bartlett, Candace Epp, David Stobbe
Copywriter: Tanya Turner
Client:
SIAST
Client’s Business:
Education
Printer:
Mister Print
Rationale:
The Saskatchewan Institute of Applied Science and Technology (SIAST) is one of the province’s leaders in post-secondary education.
The annual Preview portrays SIAST an an appealing post-secondary destination and showcases the key messages of: breadth of academic program choice; hands-on learning environment; short program length; developing job-ready skills; labour market demand for graduates; and, knowledgeable faculty. As well, the Preview includes an introduction to the variety of academic and other support services that add value to a SIAST education.
It was decided that positive word-of-mouth from real SIAST students, graduates and alumni was priceless in influencing the next generation in choosing SIAST as their preferred place for post-secondary studies. The design that was concepted needed to be able to inject these testimonials throughout the piece without looking forced or like an after-thought.
This piece previously won an IABC Goldquill Award of Excellence.
The annual Preview portrays SIAST an an appealing post-secondary destination and showcases the key messages of: breadth of academic program choice; hands-on learning environment; short program length; developing job-ready skills; labour market demand for graduates; and, knowledgeable faculty. As well, the Preview includes an introduction to the variety of academic and other support services that add value to a SIAST education.
It was decided that positive word-of-mouth from real SIAST students, graduates and alumni was priceless in influencing the next generation in choosing SIAST as their preferred place for post-secondary studies. The design that was concepted needed to be able to inject these testimonials throughout the piece without looking forced or like an after-thought.
This piece previously won an IABC Goldquill Award of Excellence.
Name:
Rodney Chometa (Saskatoon)
Organisation:
Blairmore Media
Title:
Waskesiu & Area Wilderness Region: Visitor Guide
Credits:
Design Credit: Varina Warwaruk
Photo Credits: Tourism Saskatchewan & Stuart Kasdorf
Copywriter Credits: Blairmore Media, Tracey Desjardins & Jenn Mahlberg
Photo Credits: Tourism Saskatchewan & Stuart Kasdorf
Copywriter Credits: Blairmore Media, Tracey Desjardins & Jenn Mahlberg
Client:
Waskesiu & Area Wilderness Region
Client’s Business:
Tourism
Rationale:
Visitor Guide
Have you heard of the Waskesiu & Area Wilderness Region (WWR)? Blairmore Media is helping this new area make itself known! The brand-new destination marketing organization is grounded and ready to attract tourists. Blairmore Media did conceptual creative, design and layout on a Visitor Guide for 2014/15. Using WWR’s birch branding elements, coupled with bold colours to define each individual area within the region, the concept of an earthy, yet bright and attractive guide was born.
The rustic feel of northern Saskatchewan is brought forward in the design of this guide. Birch texture, together with torn parchment creates an outdoorsy feeling. Birch leaves were incorporated as accents to highlight interesting facts about the region. The objective of the design was to give the visitor a taste of the outdoor ambiance they’ll experience when they visit the WWR. This rustic design is contrasted by bright, colourful, activity-oriented imagery to draw focus to WWR activities.
Name:
Dean Bartsch (Saskatoon)
Organisation:
Creative Fire
Title:
Co-op: This is our story
Credits:
-Dean Bartsch (Art Director)
-Chris Shauf (Senior Strategist)
-Marketing & Communication Team at Federated Co-operatives Limited
Client:
Federated Co-operatives Limited
Client’s Business:
Retail / Wholesale Co-operative
Printer:
Data Group of Companies
Rationale:
Co-op’s are a different way of doing business. Longstanding traditions of local ownership, community support and sharing profits with members (who are actually owners), stand strong today.
Growing competition across Co-op’s key business units (food, fuel, home and building supplies and agriculture) created an opportunity for a comprehensive brand strategy and re-introduction.
A multi-year brand renewal and re-introduction strategy was developed, incorporating an updated visual identity guide and ongoing alignment of policies, practices and training programs.
A brand story was created to share the key elements of Co-op’s brand: it’s heritage, it’s direction and it’s key brand values: locally invested, community-minded and lifetime membership benefits.
“Co-op: This is our story,” was introduced at a national expo in July 2012 along with a supporting video. The booklet was given to Co-op current and new employees across Canada, board members of the 230 individual retail co-operatives and key stakeholders. It serves as a quick reference guide to explain who Co-op is, what Co-op does, and why Co-op is different.
The primary goals were:
-create increased understanding of the Co-op brand
-create increased pride
-create additional support / alignment among retails and employees of the brand strategy.
The booklet has generated great pride among employees and is an important supporting tactic to help Co-op employees and stakeholders understand – and appreciate – the Co-op brand.
Growing competition across Co-op’s key business units (food, fuel, home and building supplies and agriculture) created an opportunity for a comprehensive brand strategy and re-introduction.
A multi-year brand renewal and re-introduction strategy was developed, incorporating an updated visual identity guide and ongoing alignment of policies, practices and training programs.
A brand story was created to share the key elements of Co-op’s brand: it’s heritage, it’s direction and it’s key brand values: locally invested, community-minded and lifetime membership benefits.
“Co-op: This is our story,” was introduced at a national expo in July 2012 along with a supporting video. The booklet was given to Co-op current and new employees across Canada, board members of the 230 individual retail co-operatives and key stakeholders. It serves as a quick reference guide to explain who Co-op is, what Co-op does, and why Co-op is different.
The primary goals were:
-create increased understanding of the Co-op brand
-create increased pride
-create additional support / alignment among retails and employees of the brand strategy.
The booklet has generated great pride among employees and is an important supporting tactic to help Co-op employees and stakeholders understand – and appreciate – the Co-op brand.
Name:
Brian Ohlmann (Saskatoon)
Organisation:
MGM Communications
Title:
Wallet Direct Mail
Credits:
Art Director: Brian Ohlmann
Copywriter: Drew Sebesteny
Client:
SaskEnergy
Client’s Business:
Natural Gas
Rationale:
The SaskEnergy Network Member program brings together individual plumbing and heating businesses from across Saskatchewan to offer superior service and reliability to customers. With a range of services, energy-saving tips and offers to present, we aimed to hit people right where it matters most: in the wallet. This piece was designed to emulate a wallet, with the offers and tips folding out where you might typically find photos of loved ones.
Name:
Matty O'Connell (Regina)
Organisation:
Look Matters
Title:
SARCAN - Pop Can Brochure
Credits:
Art Director: Josh Koester
Client:
SARCAN
Client’s Business:
Recycling/Environmental Protection
Rationale:
SARCAN’s new “Many Happy Returns” campaign was meant to help express some of the fun-loving spirit that has existed within the SARCAN brand for the past 25 years. Part of this new brand called for the development of a brochure that could communicate what SARCAN does in an unorthodox and completely “Happy” way.
Enter the Pop Can Brochure: this piece was designed to act as a pop can, and like these pop cans, this brochure was jam packed with “the goods”. Using an unconventional folding design, the brochure took to heart the concept of a pop can to communicate its message. And while the concept of a pop can brochure might be unorthodox, the messaging was only made stronger through the execution. Through contemporary design elements that are now found across the entire SARCAN rebrand, the Can Brochure used a combination of vivid imagery and sharp text to tell the story of SARCAN. All in all, this brochure contained within it, the who, what, where, when, why, and how of SARCAN, and most importantly, helped to continue the “Many Happy Returns”.
Enter the Pop Can Brochure: this piece was designed to act as a pop can, and like these pop cans, this brochure was jam packed with “the goods”. Using an unconventional folding design, the brochure took to heart the concept of a pop can to communicate its message. And while the concept of a pop can brochure might be unorthodox, the messaging was only made stronger through the execution. Through contemporary design elements that are now found across the entire SARCAN rebrand, the Can Brochure used a combination of vivid imagery and sharp text to tell the story of SARCAN. All in all, this brochure contained within it, the who, what, where, when, why, and how of SARCAN, and most importantly, helped to continue the “Many Happy Returns”.
Name:
Steven Safruik (Regina)
Organisation:
Bravo Tango Advertising
Title:
Regina Public Library - Children's Book
Credits:
Design: Bravo Tango Advertising - Scott Hysuick
Illustrator: Chad Geran
Client:
Regina Public Library
Client’s Business:
Public Service
Printer:
PrintWest
Rationale:
The Regina Public Library wanted a redesign of their existing rhyme book. The book, which was given away free through their ‘Read Together Regina’ program, needed to be unique and eye-catching for adults and children alike. Targeted specifically to infants, the book needed to be visually appealing and feature bright and colourful imagery that effectively told the story featured within each rhyme. The book design also needed to be cohesive and designed in such a way that parents could easily handle it while holding baby.
Name:
Catharine Bradbury (Regina)
Organisation:
Bradbury Branding & Design
Title:
Hansen Ross Pottery: Pioneering Fine Craft on the Canadian Prairies
Client:
Moose Jaw Museum & Art Gallery
Client’s Business:
Art Gallery
Printer:
Friesens
Rationale:
This 256 page hard cover book spans forty plus years of Hansen Ross Pottery. Largely overlooked by the Canadian craft community, this book seeks to shed light on the importance of these artists and their works. The hard cover includes a 5" x 5", blind de-boss of the Hanson Ross word-mark, and has over 200 images of the artists work including archival images of the artists themselves. This book has also been translated in French.
Name:
Tania Wolk (Regina)
Organisation:
Go Giraffe Go
Title:
SCIC Calendar
Credits:
Michelle Nicholson/Brita Lind/Writers
Client:
SCIC
Client’s Business:
International Development Organization
Printer:
Printwest
Rationale:
The Saskatchewan Council for International Cooperation (SCIC) is a funding agency for international development organizations and projects in the areas of health, sustainability, food security and human justice. Each year SCIC does a 12-month calendar to promote issues, educate and give people ways they as individuals can act in order to make a difference.
VISUAL COMMUNICATIONS CHALLENGE: Our client told us they wanted a calendar that engaged people on issues regarding food; educated them on global impacts of food production and food security; and inspired them to act without being preachy.
THE DESIGN SOLUTION: We used the concept of presenting the calendar as Farmers’ Almanac-inspired layout. We used this iconic source of agricultural wisdom to highlight the modern problems surrounding food -- the contrast heightens the impact on the reader about how far removed we have become today from traditional food sources and ideas of wellness. We researched almanacs from the past 100 years for style, layout, content, tone and presentation. We scoured bookstores and websites for antique illustrations of food à la almanac-style. AUDIENCE: We considered that the users of the calendar range from people well schooled in international development work and their family members (who may not know as much) to young people (aged 18-29) and Saskatchewan MLAs (Members of Legislative Assembly) who fund SCIC.
RESULTS: In the 10 years SCIC’s been doing calendars, it was the most popular one ever. The client said, “The calendars ‘flew off the shelves’ regardless of printing double than usual [1000].” The client has received dozens of comments that people “have learned new things about food issues every month.”
VISUAL COMMUNICATIONS CHALLENGE: Our client told us they wanted a calendar that engaged people on issues regarding food; educated them on global impacts of food production and food security; and inspired them to act without being preachy.
THE DESIGN SOLUTION: We used the concept of presenting the calendar as Farmers’ Almanac-inspired layout. We used this iconic source of agricultural wisdom to highlight the modern problems surrounding food -- the contrast heightens the impact on the reader about how far removed we have become today from traditional food sources and ideas of wellness. We researched almanacs from the past 100 years for style, layout, content, tone and presentation. We scoured bookstores and websites for antique illustrations of food à la almanac-style. AUDIENCE: We considered that the users of the calendar range from people well schooled in international development work and their family members (who may not know as much) to young people (aged 18-29) and Saskatchewan MLAs (Members of Legislative Assembly) who fund SCIC.
RESULTS: In the 10 years SCIC’s been doing calendars, it was the most popular one ever. The client said, “The calendars ‘flew off the shelves’ regardless of printing double than usual [1000].” The client has received dozens of comments that people “have learned new things about food issues every month.”
Name:
Ryan Schmidt (Saskatoon)
Organisation:
Sparrowhaus
Title:
Luna Catalogue
Credits:
Essays: Shauna McCabe, Gilda Williams & Troy Gronsdahl
Publication coordinator: Troy Gronsdahl
Copy editor: Trish Keegan
Photography: Grant Kernan & Troy Mamer
Client:
Mendel Art Gallery
Client’s Business:
Art Gallery
Printer:
Friesens
Rationale:
A 64 page softcover book that documents Alison Norlen’s exhibition, Luna. Featuring intricately welded architectural installations and thoughtful essays.